Company Profile


Sunbelt Shows, Inc. is a media company that specializes in promoting chile peppers, fiery foods, and barbecue. It was organized in 1988 as a sole proprietorship to produce the first National Fiery Foods Show. The owners were—and still are—Dave DeWitt and Mary Jane Wilan, a husband and wife team. The company was incorporated in 1990 and produced additional shows including the Miller Motorsports Expo and the Albuquerque Home Show. The National Fiery Foods Show moved from hotel venues to the Albuquerque Convention Center and grew quickly from year to year. After starting with 37 exhibitors in 1988, by 1994 the show had 123 exhibitors in 30,000 gross square feet. By 1998 the show had switched to larger halls twice and had 260 exhibitors in 60,000 gross square feet. In 2006 the show was moved to the upscale Sandia Resort and Casino where attendance climbed to 14,000 in 2008.

Sunbelt Shows, Inc. continues to produce the annual National Fiery Foods & Barbecue Show, publish the SuperSite and, and produce the Scovie Awards Competition.

Meet the Team


  • Dave DeWitt
    Dave DeWitt
    a.k.a. the “Pope of Peppers”

    Founder and Publisher
    Read more about me here.

  • Harald ZoschkeHarald Zoschke

  • Mike StinesMike Stines, Ph.B.
    Contributing Editor

  • Mark MaskerMark Masker
    Burn! Blog Editor

  • Photo coming soon!
    Nancy Gerlach
    Food Editor Emeritus
  • Photo coming soon!
    Gwyneth Doland

    Contributing Editor

  • Photo coming soon!
    Lois Manno

    Editor and Art Director


  • Photo coming soon!
    Mary Jane Wilan

    Vice President

  • Photo coming soon!
    Emily DeWitt

    Food Editor, Show and
    Scovies Co-Producer