Q: Dear Dr. BBQ
I owned a restaurant for several years that served BBQ brisket and pulled pork and ribs. Our BBQ sauce was a hit…people will eat it by itself. I have closed the restaurant and continually get calls for my BBQ sauce and everyone says I should market the sauce. Do you have any suggestions. I have no idea where to begin…and I do believe that I have a very unique wonderful sauce. Thank you,
A: Hi Linda,
My advice is to find a contract-packer to make your sauce. Look in the phone book under Food Manufacturers and call them up. A local one will save you lots of money on shipping. Ask them about their minimum quantity because it will vary. A good one will work with you to get the product to be shelf stable, help you learn about commercial ingredients that might work for you, help you with the bottle choice, and teach you about labels. There are some good products that are made at home, but I figure you’re starting a business and you might as well plan to be successful from the beginning. When you get up to selling hundreds of bottles at a time you can’t make it at home. Besides, most locales require that foods be made is a certified, inspected commercial kitchen. Next will be the marketing. You will need to work long and hard to sell the sauce, no matter how good it is. There are many good products out there. The successful ones are usually from the people who work the hardest. This is not a coincidence. Good luck!