Sweden Embraces BBQ

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by Paul Schatte

Head Country Food Products and the BBQ and Chili Company of Stockholm, Sweden have been doing business together for two years. Last April, as general manager of Head Country Food Products, I was invited to Sweden by Jonas and Robert Lundin, owners of the BBQ and Chili Co. The purpose of the trip was for me to share my knowledge of barbecuing.  For several days I shared my expertise with restaurant and grocery store owners, as well as magazine and newspaper personnel.  I prepared several of Head Country’s specialty items like bar-b-q brisket and ribs.

One of the restaurant groups in attendance was O’Leary’s Sports Bar that operates more than 40 sports bars in Sweden. From that event and follow-up meetings by the Lundins, the O’Leary’s restaurant menus will be featuring several flavors of Head Country Bar-B-Q sauce and smoked meats from the BBQ and Chili Company.

The highlight of the five-day trip for me was being asked to be guest Chef at Melker Andersonn’s four-star restaurant, The Grille, in downtown Stockholm.  Melker Andersonn is a respected Michelin Chef in Europe and he asked me to prepare some of his favorite barbecue items. "The Grille Plate" featured brisket, pork shoulder and homemade sausage prepared by me. More than 125 Grille plates were sold that evening.

Our company has been selling BBQ sauce off and on in Germany for the past ten years, exporting private label sauce to Canada and are in the beginning stages of a larger scale growth in Canada as well."

Originally published in The Ponca City News, Ponca City, Oklahoma.  Used with permission.

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